Around 3 billion photos are shared on Instagram every day.The most liked photo on Instagram is a photo of an egg with almost 60 million likes.Nearly half of Instagram users say they use Instagram to shop weekly.There are half a million influencers whose preferred and only channel of influence is Instagram.Picture posts (78%) & Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.The top earning influencer on Instagram in 2022 was Khaby Lame.The most expensive Instagram influencer by average post cost is Cristiano Ronaldo who charges $2,397,000 per post.37% of Instagram users interact with influencers.54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.Instagram is the most popular influencer marketing platform in 2023, used by 7% of marketers.Christiano Ronaldo is the most followed individual on Instagram with 547 million followers.Business accounts with 10,000-100,000 followers have an engagement rate of 0.93%.Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%.25% of sponsored posts on Instagram are fashion-related.4% of Influencers use Instagram Stories for sponsored campaigns.1/3 of the most viewed stories are from businesses.Most followed Instagram business category is Home & Auto with 120K followers.Influencer marketing takes up more than half of the marketing budget for 17% of marketers.There are more than 500,000 active influencers on Instagram.70% of shopping enthusiasts turn to Instagram for product discovery.Annual Instagram advertising revenue is projected to reach around $40 billion in 2023.*No official figures reported Instagram for Business Instagram accounted for 17% of the time U.S.Instagram users spend an average of 30.1 minutes per day on the platform.teens say Instagram is the best way for brands to reach them about new products or promotions. 17.54% of the world population uses Instagram.87% of Instagram users are outside the U.S.
There are 127 million Instagram users from the U.S.
Out of the 25-34 age group, 16.4% are male and 14.8% are female users.2.1% of Instagram users are 65+ years old.30.2% of Instagram users are 18-24 years old.31.7% of Instagram users are 25-34 years old.48.2% of all Instagram users are female while 51.8% are male.Total Percentage of Instagram Accounts with 1m Followers: Seven-in-ten Facebook users – and around six-in-ten Instagram and Snapchat users – visit these sites at least once a day.Total Number of Monthly Active Instagram Users: How often Americans use social media sitesįor many users, social media is part of their daily routine. Explore the patterns and trends shaping the social media landscape over the past decade below. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. White and Black adults include those who report being only one race and are not Hispanic. Note: Respondents who did not give an answer are not shown. adults in each demographic group who say they ever use …
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